Fjall Raven Brand History

Fjällräven is, and has been for the last four decades, the leading outdoor company in Scandinavia with a strong heritage as the foremost innovative brand among users in the Swedish mountain world.

The name fjällräven/arctic fox derives from the founder Åke Nordin’s deep admiration for the small predator which lives in the Swedish mountains in the harshest of climates. The Arctic fox is a very smart animal, equipped with the best possible fur for survival.

They still see a strong connection between their products and the Arctic Fox.

Now having stepped off the mountain peaks and onto the terraces with their functional hi tec garments that provide the essential elements required on any given match day Fjallraven has become a staple choice in the casual wardrobe.

You can buy all manner of Fjall Raven items at Casuals Clobber.

Smart Casual

Whether it be for a job interview, a family christening or (whisper it) a court appearance, there comes a time when your default outfit doesn't quite cut it. You know it looks smart but rocking up for an interview in a Fila tracky top is unlikely to get you the job. Likewise, that invite you've got to the 'evening do' of your cousin's wedding can only be RSVP'd properly when you've settled your inner dispute about what to wear.

Wearing a shirt need not make you look like a wally. If you've got an ounce of style (and let's face it, you're reading this so you must have a bit of a clue) then choosing the right type of formal shirt shouldn't be a hard task.

Rather than pontificate about how great our various shirts are, we'll just politely link to what we have available and let you choose.

I mean, we wouldn't dream of suggesting the 6876 Oxford Shirt would go nice with a pair of beige chinos, nor would we try to tell you this timeless 6876 Charles Shirt would look nice on those holiday snaps where you're a bit worse for wear but still holding it together. You don't need us to be telling you any of this. You know, don't you.

So instead of reading this, read this.

Here comes the sun!

Ok, so it's not exactly baking hot, but it will be soon, even if it's the obligatory fortnight some time in June, during which the tabloids claim it's hotter in West Bromwich than it is in the West Indies.

And if you've not already turned your attention to what colour polo shirt you'll be sporting to match your deck shoes/pumps/adidas then perhaps it's time you caught up and got with the programme (girlfriend).

As ever, we're here to point your wayward attention towards our recently restocked online shop.

We've got polo shirts for all shapes, sizes and tastes. From young skinny indie kids to older chaps who like their beer, we've got brands like CP Company, Victorinox, One True Saxon, Fila Vintage, Gabicci, Fjall Raven, Lyle and Scott and Gio Goi. Something for everyone.The wide selection isn't exclusive to polo shirts though, oh no, we've got plenty of jackets, knitwear, t-shirts, sweatshirts, knitwear and shirts to choose from. We'll also be taking delivery of the new 80s Casuals World Cup tees in a couple of weeks.Whether you're planning on watching the World Cup in your local, catching it in a bar on the Costas or braving South Africa itself, you'll be needing some new clobber to cut a dash amongst the bronzed bonces so check our website out at :-http://www.casualsclobber.com/

You can also follow us on twitter now by going to:-www.twitter.com/casualsclobber

Plus we've been on facebook for ages:-http://www.facebook.com/#!/profile.php?id=1723737167

Thanks for reading

Casuals Clobber