Saturday 12 June 2010

Fjall Raven Brand History



Fjällräven is, and has been for the last four decades, the leading outdoor company in Scandinavia with a strong heritage as the foremost innovative brand among users in the Swedish mountain world.

The name fjällräven/arctic fox derives from the founder Åke Nordin’s deep admiration for the small predator which lives in the Swedish mountains in the harshest of climates. The Arctic fox is a very smart animal, equipped with the best possible fur for survival.

They still see a strong connection between their products and the Arctic Fox.

Now having stepped off the mountain peaks and onto the terraces with their functional hi tec garments that provide the essential elements required on any given match day Fjallraven has become a staple choice in the casual wardrobe.

You can buy all manner of Fjall Raven items at Casuals Clobber.

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